Bradley-Morris Client Best Practices

Sell, Sell, Sell

At the end of the day the candidate must believe that accepting the offer is going to be great for him and his family. Our successful clients always put themselves in the shoes of the candidate and ensure the candidate fully understands his future potential if he performs at or above expectations.

Areas that should be “sold” include:

Career track
Success stories
- Ones that feature military backgrounds are ideal
Compensation potential
- Includes bonuses, overtime, promotions, etc.
Why the company targets military candidates
- Bench strength for future expansion
- Adding leadership to the ranks
- Culture change initiative
- Previous success with military candidates
Company Forecast / Outlook
- Expansion Plans
- Continued Growth
- Increasing market share
- Targeting the top spot in the industry
Company Values
- How are employees valued, especially if the economy turns south
Sell the location and city

Key survey quote:

“I have one client whose location is literally in the middle of nowhere. Instead of accepting this as a negative they tackle it head-on and sell the virtues of the location (low cost of living, great schools, superior community sports programs, etc.). They have the candidates literally foaming over this opportunity by the time they are done, and they get the candidates they want.”